A mock press release designed to be pitched to a client at Proactive PR.

Another piece of work created at Proactive PR. The brief here was to create a mock press release to be pitched to a potential new client.

Unique mapping system unveiled for FTTH installers across the UK.

A new innovative solution to fibre woes has been unveiled today for FTTH members across the UK.

UK based surveying and mapping specialists, Gaist, have today launched their system for improving the process of laying fibre-optic cables. By combining its specialised services Gaist offers the reassurance and insight that providers need to make informed decisions.

With state-of-the-art deterioration modelling techniques developed alongside the University of York, Gaist provides insight into the longevity of FTTH investments, allowing for strategic and informed decision making. At an average cost of £1 million per mile of fibre-optic cable, Gaist provide the security of accurate and in-depth data. By using the latest and best technologies, Gaist deliver a ground-breaking solution to common fibre-optic concerns.

“Here at Gaist we are proud to offer what we think is a breakthrough in fibre-optic logistics,” said CEO Steven Birdsall. “We believe that our systems can bring the reassurance that investors need to take the next big step forward in fibre-optics across the UK.”

Gaist has successfully mapped 150,000km of carriageway in the UK along with data on 32 types of defects on the roads. Alongside these services, Gaist offer access to their AssetStream technology. AssetStream allows fast and easy access to map data, allowing installers to have constant access to crucial data across the UK.

“By using the latest technologies, we have made sure that our data is comprehensive, accurate and intuitive,” said Birdsall. “Installers need the best service they can get to make sure that their job goes as smoothly as possible, Gaist can provide that service.”

Gaist has even set its sights on the international market, embarking on an ambitious project to survey the Japanese road network alongside the illustrious Shimuzu Corporation. Gaist’s experience and services allow providers to make the right decisions and reassure investors when laying fibre-optic cables.